MY NEW BOOK: THE FACTS OF LIVE

15 January 2019

Finally – after 4 years of work (and about 20 years of research), my new book ‘The Facts Of Live’ officially launches on Tuesday 12 February 2019.

The Facts Of Live addresses the fundamental issues behind the struggles I’ve spent 20 years witnessing clients, buyers, events teams, organising committees and agencies unnecessarily endure - be they of their own or other peoples’ making. Enough was enough.

There’s an endless supply of books, courses and people that can help with the different aspects of live events - from event management, marketing and sponsorship through to the technical, content and creative.

The Facts Of Live though demonstrates how these aspects are best utilised, engaged with, procured and held together to conceive, procure and produce live events that create the greatest value and impact.

The official launch of The Facts Of Live and the full version of the extensive accompanying (and free) online resources is on Tuesday 12 February 2019. Check out the video below and www.TheFactsOfLive.com for more information and offers available on the official launch day.

THE FACTS OF LIVE SYNOPSIS:

Art is just art, sport just sport, a message just a message, products just products and music mere music – until you add an audience. Then you’re in the business of theatre – also known as live events.The Facts Of Live distils over twenty years’ experience with almost every type of live event.

Whether you’re in the sport, entertainment, arts, marketing, communication, government or the not-for-profit business, creating the most value and impact with a live event, pavilion or exhibition starts at the beginning – with its genesis, the foundations that underpin it, and key principles: The Facts Of Live. 

There are an endless supply of books, courses and people that can help with different aspects of live events – from event management, marketing and sponsorship through to the technical, content and creative elements. The Facts Of Live though addresses the fundamental issues that need to be understood about how these different aspects are utilised, engaged with, procured and held together to conceive, procure and produce live events to create the greatest value and impact.

  • If you’re looking to procure or outsource events or exhibitions, start by reading The Facts Of Live.
  • If you’re are looking to build or improve your in-house team or organising committee start by reading The Facts Of Live.
  • If you’re an agency looking to improve how you produce events or exhibitions start by reading The Facts Of Live.

The Facts Of Live condenses 20 years of research across every type of event of every scale and for every purpose demonstrating how to:

  • Effectively nurture creativity, ideas and innovation.
  • Procure live events, goods and services, even when you don’t know what you need.
  • Understand the talent you need, don’t need, when you need it, how to identify it and how to structure it as powerfully as possible.
  • Reduce time, cost and complexity.
  • Reduce financial, operational and reputation risks.
  • Get the best out of your own people or those you bring on board with proven leadership principles.
  • Glue together the myriad of issues, people and organisations you’ll be relying upon against a backdrop of constant change and uncertainty, an immovable deadline and with everyone watching.

Whether you’re a client, buyer or in an event team, organising committee or an agency – if you’re involved with live events, or thinking about it, The Facts Of Live is for you. 

I handcrafted The Facts Of Live and the accompanying online resources to help as wide a range of people as possible who work with live events, exhibitions and pavilions.

The principles and practices in this book are those I use in my day-to-day work. This is not a theoretical textbook, this is proven, practical and powerful information.

I hope you enjoy reading The Facts Of Live and thank you for taking the time to do so.

Will Glendinning