21 May 2019

DO YOU KNOW WHAT BUSINESS YOU’RE IN? If you work in, buy or use live events, do you know what business you’re in or dealing with? Art is just art, sport just sport, a message just a message, products just products and music mere music. Until you add an audience. Then you’re in the business of theatre. Also known as live events. Creating the most value and impact with a live event, exhibition or pavilion starts at the beginning; with the genesis of that live event and the theatrical principles that underpin it: The Facts Of Live. As we begin to look at some of the key topics in the book, if you’re interested in improving how you conceive, procure or produce live events, find out more details about The Facts Of Live at: or get yourself a copy from Amazon by clicking here.