2012 Roundup

2012 Roundup

Heavily involved across the 2012 Games, below is an overview of what Will got up to.


Contracted to the London Organising Committee for the Olympic and Paralympic Games (LOCOG) Will, with Allium, provided a range of consultancy services across different contracts.

These primarily focused on procurement, commercial and contractual insight and support helping LOCOG efficiently and effectively award contracts worth tens of millions of pounds for various goods and services across all sports, venues and locations.

Contracting effectively for anything ‘live’ brings unique challenges and requires an approach that’s both delicate and robust.

2012 Will Glendinning Olympic and Paralymic Games

Test Events

Will worked with Upsolut Sports UK to set up the Dextro Energy Triathlon ITU World Championship London in 2009 and continued to support the event in 2010 and 2011. The highlight of the international triathlon calendar and a pillar event in London’s calendar.

This ambitious and challenging event in London’s Hyde Park grew and grew, and in 2011 it became a test event for the 2012 Triathlon. The result of two years work, the test event in 2011 was an immense spectacle and its success instilled confidence in a great many stakeholders ahead of 2012.

A Summer Like No Other

Will and Allium on behalf of the Mayor of London and LOCOG created, produced and delivered Showtime and other activity for the Mayor’s “A Summer Like No Other”. This was the largest free outdoor festival ever seen in the UK.

Some 400 artists and over 5,000 performances across all 33 Boroughs of London over 8 weeks was as impressive a spectacle as it was a feat to pull off.

2012 Will Glendinning A Summer Like No Other

Olympic Park Entertainment

The Olympic Park hosted hundreds of thousands of people during the Olympic and Paralympic Games. Keeping the park animated and alive was no mean feat.

Allium worked with LOCOG’s Spectator Experience team to curate and produce weeks and weeks of entertainment across the entire park for the duration of the Games.

2012 Will Glendinning Olympic Park Entertainment

London 2012 Festival

As part of Allium’s contracts with the Mayor of London and LOCOG, they helped produce and deliver a number of cultural events across the London 2012 Festival including activity in the various Live Sites and other key locations around London.

2012 Will Glendinning London 2012 Festival

Media Commentary

Before, during and after the Games, Will spent a considerable amount of time on national and international TV and radio providing opinion and insight into a number of issues surrounding the events.

Subjects discussed included the security of the Games and events, how Korean and North Korean flags could possibly have been confused and the impact of the Games.

Will Glendinning BBC News


It wasn’t all work. Will was lucky enough to attend a few events including the Opening Ceremony.

Find out what Will thought of this spectacle here…

2012 Opening Ceremony