Generated by All in One SEO v5.0.1.1, this is an llms.txt file, used by LLMs to index the site. # Will Glendinning ## Sitemaps - [XML Sitemap](http://www.willglendinning.com/sitemap.xml): Contains all public & indexable URLs for this website. ## Posts - [ARE YOU BRILLIANT?](http://www.willglendinning.com/are-you-brilliant/) - ARE YOU BRILLIANT? 2 July 2020 You work for an agency or you work in a large organisation and you do great work that’s applauded by everyone, your status rises and you start thinking: “You know what? I’m good at this, why am I working for this company? I can make it on my own… I - [PRODUCING EXPO AND SPONSOR PAVILIONS](http://www.willglendinning.com/pavilion-principles/) - PRODUCING EXPO AND SPONSOR PAVILIONS 1 December 2018 PAVILIONS – expo pavilions, sponsor pavilions, brand pavilions – these are temporary buildings or architecture housing events and exhibitions at expos, major events and similar. Given the scale and cost of pavilions, there can be a huge amount of confusion and misguided assumptions about how best to - [COVID-19 SUPPORT](http://www.willglendinning.com/covid-19-support/) - LIVE EVENTS COVID-19 SUPPORT 23 June 2020 3 months ago – as everyone questioned what lockdown meant – I also questioned what I could do to support as many people as possible. Aside from some life-saving expedition survival stuff, I’ve no useful medical training – so can’t cure COVID and I don’t have a few - [AND FINALLY...](http://www.willglendinning.com/and-finally/) - AND FINALLY… 9 June 2020 In this final installment of the abridged series of The Facts Of Live, we look at how the insights across the episodes lead to conceiving, procuring and producing live events and exhibitions delivering move value, a bigger impact and greater creativity. VIDEO TRANSCRIPT: Hi, I’m Will Glendinning, I’m a producer, writer, designer and - [TURNKEY SOLUTIONS](http://www.willglendinning.com/turnkey-solutions/) - TURNKEY SOLUTIONS 2 June 2020 Traditional procurement approaches fail to find the best value and solutions when outsourcing whole events – they merely create the illusion of value. It’s simply fixed though. In this penultimate episode of the services, we look at how to find or buy turnkey solutions – outsourcing whole events, or part - [ACQUIRING THE GOODS](http://www.willglendinning.com/acquiring-the-goods/) - ACQUIRING THE GOODS 20 May 2020 Event and exhibition procurement is broken. If you’re using traditional procurement techniques, you’re almost certainly only securing the illusion of value and the best solutions – whether you realise it or not. Live events need two things – goods (the stuff) and services (the people and expertise). In this - [TALENT & SERVICES](http://www.willglendinning.com/talent-services/) - TALENT & SERVICES 27 May 2020 This episode looks at how to find and procure or hire the best talent, services, consultants or any other expertise… and whether you know what you need, or not. We look at the key steps and perhaps most importantly the main questions so few people ask, yet if you - [4 INGREDIENTS OF NEW CREATIVITY](http://www.willglendinning.com/4-ingredients-of-new-creativity/) - 4 INGREDIENTS OF NEW CREATIVITY 13 May 2020 If you want new creativity or new ideas, you are not going to find them by searching or researching. New ideas don’t exist… they need creating. This is the difference between curation (searching or looking for ideas) and creation – creating new ideas and creativity. This second - [WHAT DO YOU WANT?](http://www.willglendinning.com/what-do-you-want/) - WHAT DO YOU WANT? 12 May 2020 Buying, procuring, hiring… call it what you want, but when it comes to live events, procurement doesn’t work. Whether they realise it or not it doesn’t work for clients and buyers, and it doesn’t work for those being procured. Such waste and loss of creativity and value should - [4 Most Misused Words](http://www.willglendinning.com/4-most-misused-words/) - THE 4 MOST MISUSED WORDS IN LIVE EVENTS 7 May 2020 Do you know what the 4 most misused words are in live events? Understanding what these words really mean in the context of live events leads to better leadership, management, understanding, procurement and value. The images below offer a summary – find out why, - [WHAT ISN'T A BUDGET?](http://www.willglendinning.com/what-isnt-a-budget/) - WHAT ISN’T A BUDGET? 5 May 2020 Episode 5 of: The Facts of Live – The Series: What Isn’t A Budget? If you work with, in, or around live events, exhibitions or anything live, four of the most confused words are budget, quote, cost and estimate. Universally misused or misunderstood, they lead to poor value, crap procurement and - [TRANSPOSE FOR MORE CREATIVITY](http://www.willglendinning.com/transpose-for-more-creativity/) - TRANSPOSE FOR MORE CREATIVITY 5 May 2020 WANT MORE CREATIVITY? The quest for new ideas, better creativity and innovation is relentless, and as we come out of this crisis, there’ll be no let-up. Favouring practicality over simply waiting or wishful thinking, I’ve put together another two-parter. No fluff or holistic hyperbole – just tangible, simple - [HAS THE MUSIC STOPPED?](http://www.willglendinning.com/has-the-music-stopped/) - HAS THE MUSIC STOPPED? 3 May 2020 An endless stream of articles, posts and conversations with similar questions dominate at the moment – “Is it all over?”, “Will life ever be the same?”, or… “Has the music stopped.” Personal and professional challenges dominate at the moment, and it’s easy to only see the doom. I - [THE TIPPING POINT](http://www.willglendinning.com/the-tipping-point/) - THE TIPPING POINT 17 August 2019 THE TIPPING POINT – the riskiest, most expensive and most critical point of any event, exhibition or pavilion’s life cycle. Yet rarely discussed. Do you know what the tipping point is, what to do at it or how the choices made at the tipping point can have a far - [COMPLEXITY COST CIRCLES](http://www.willglendinning.com/complexity-cost-circles/) - COMPLEXITY COST CIRCLES 10 September 2019 REDUCE COMPLEXITY & REDUCE COST – if you’re concerned your live event, exhibition or pavilion is going to cost too much or be a headache to develop, design and deliver, your concern may be valid without some considered thinking. Reducing the complexity of how your event is brought to - [DICTATORIAL LEADERSHIP - IN A NICE WAY](http://www.willglendinning.com/dictatorial-leadership-in-a-nice-way/) - DICTATORIAL LEADERSHIP – IN A NICE WAY 29 October 2019 DICTATORIALISM (I think that’s a word!) – Making sure your team or agencies create live events, exhibitions or pavilions that deliver the greatest value and impact means understanding the unique pressures, lack of control and fixed deadline that plague them. In turn, the open, healthy - [DO YOU CARE?](http://www.willglendinning.com/do-you-care/) - DO YOU CARE? 28 April 2020 Episode 4 of: The Facts of Live – The Series: Do You Care? In this episode, we look at the key ingredient that keeps live events moving, extracts the most value and keeps them moving: leadership. Live events are about people, and it’s people, not processes that create them - [IN THE BEGINNING](http://www.willglendinning.com/in-the-beginning/) - IN THE BEGINNING 21 April 2020 Episode 3 of: The Facts of Live – The Series, In The Beginning. This episode covers: the tipping point, 100 different ways of starting a live event or exhibition off – and why 100 ways is bad, the obstacles in the way of the best way and the value of - [WHO'S IN CHARGE?](http://www.willglendinning.com/whos-in-charge/) - WHO’S IN CHARGE? 15 April 2020 Episode 2 of: The Facts of Live – The Series, ‘Who’s In Charge?’ This episode covers: content and context, choosing between easy or hard, a simple structure clarifying who’s in charge and common objections. VIDEO TRANSCRIPT: Hi, I’m Will Glendinning. I’m a Producer, Writer, Designer, and Director. And in - [REMOTE WORKING ON HORSEBACK?](http://www.willglendinning.com/remote-working-on-horseback/) - REMOTE WORKING ON HORSEBACK? 12 April 2020 What with the virus ‘n all – we’ve all been zooming the living daylights out of our lives. Is there not a more interesting alternative worth pursuing though – a whole world in fact. Or worlds even. 2 minutes of video (and me losing my voice)… VIDEO TRANSCRIPT: - [EVENT SUPPLIER OPPORTUNITY - PART 2](http://www.willglendinning.com/event-supplier-opportunity-part-2/) - EVENT SUPPLIER OPPORTUNITY – PART 2 8 April 2020 This second video of two is for you if you’re an event supplier. You have a huge opportunity. As we emerge from this crisis – brands, agencies and governments are going to want to buy better, find the most appropriate creativity and generate more value. To do this - [WHAT'S THE POINT?](http://www.willglendinning.com/whats-the-point/) - WHAT’S THE POINT? 8 April 2020 Episode 1 of: The Facts of Live – The Series, ‘What’s The Point?’ The episode covers: unnecessary struggles, know what business you really work in, the series structure, why before ROI and what’s the point? VIDEO TRANSCRIPT: Hi, I’m Will Glendinning. I’m a Producer, Writer, Designer, and Director. I’m - [EVENT SUPPLIER OPPORTUNITY PART 1](http://www.willglendinning.com/event-supplier-opportunity-part-1/) - EVENT SUPPLIER OPPORTUNITY – PART 1 3 April 2020 If you are an event supplier, you have what I believe is a once in a lifetime opportunity, or in a long time anyway. As we emerge from this crisis, brands, agencies and governments are going to want to buy better, find the most appropriate creativity - [THE FACTS OF LIVE - THE SERIES](http://www.willglendinning.com/the-facts-of-live-the-series/) - THE FACTS OF LIVE – THE SERIES 2 April 2020 FREE STUFF – PART 1. Aside from taking care of friends, family and those who need our help, we have a choice at the moment. Fixate on the issues or navigate through them – reflect, reinvent and focus on the opportunities that will come and - [CAN REMOTE WORKING MAKE YOU SMARTER?](http://www.willglendinning.com/can-remote-working-make-you-smarter/) - CAN REMOTE WORKING MAKE YOU SMARTER? 30 March 2020 Can remote working make you smarter? Yes. Remote working forces you to work smarter, especially if you work in a creative or technical field. Remote working can also be a complete arse though, too. I’ve been using remote working before it was really a thing – - [WONDROUS OR WORTHWHILE?](http://www.willglendinning.com/wondrous-or-worthwhile/) - IS IT WONDROUS OR WORTHWHILE? 29 March 2020 If you work in marketing, communication, entertainment, sport or the arts, this question will, in some form or another become increasingly important. The value and purpose of most of our work is going to come under increasing scrutiny as we emerge from this global crisis. Waiting for - [CHALLENGING TIMES? OR TIME FOR CHANGE?](http://www.willglendinning.com/3545/) - CHALLENGING TIMES? OR TIME FOR CHANGE? 19 March 2020 If you’re a creative or work with or in the creative or live sectors – words like: challenging, interesting and devastating feature heavily in most conversations. Is there a silver lining though, or can we create one? Isolation and interruption needn’t halt all creative work and - [EVENT & EXHIBITION TEAM STRUCTURES](http://www.willglendinning.com/event-exhibition-team-structures/) - EVENT & EXHIBITION TEAM STRUCTURES 28 August 2019 STRUCTURE – there can’t be many people that, should they want a building designed and built, wouldn’t know an architect leads the way, directing engineers and builders. It’s a known and proven structure. Most pursuits have recognised structures: law, medicine, military, film making etc.. When it comes - [NOT ALL EXPERIENCE IS CREATED EQUAL](http://www.willglendinning.com/not-all-experience-is-created-equal/) - NOT ALL EXPERIENCE IS CREATED EQUAL 20 August 2019 NOT ALL EXPERIENCE IS CREATED EQUAL – if someone with no prior cooking experience ate at a restaurant and then told you they consider themselves qualified to be a chef, you’d call them mad, maybe delusional though certainly confused. Yet it’s surprising just how common such - [FIND THE RIGHT TALENT WITH UP & DOWN CHECKS](http://www.willglendinning.com/find-the-right-talent-with-up-down-checks/) - FIND THE RIGHT TALENT WITH UP & DOWN CHECKS 29 July 2019 TALENT – Finding the right talent in the event and exhibition worlds is a minefield. Primarily because there are often so many different people and organisations involved in any event, it can be difficult to determine what specific experience and expertise an individual - [How Many Have You Sold?](http://www.willglendinning.com/how-many-have-you-sold/) - HOW MANY HAVE YOU SOLD? AND OTHER QUESTIONS 23 May 2019 HOW MANY HAVE YOU SOLD? – Write a book and this is the question you will get asked the most. My latest book, The Facts Of Live, came out a few months ago and as a result, there are 4 questions I am constantly asked: 1. - [Do You Know What Business You're In?](http://www.willglendinning.com/do-you-know-what-business-youre-in/) - DO YOU KNOW WHAT BUSINESS YOU’RE IN? 21 May 2019 DO YOU KNOW WHAT BUSINESS YOU’RE IN? If you work in, buy or use live events, do you know what business you’re in or dealing with? Art is just art, sport just sport, a message just a message, products just products and music mere music. Until - [THANK YOU!](http://www.willglendinning.com/thank-you/) - THANK YOU! 27 February 2019 THANKYOU!! – I’ve been radio silent for a while. Trying to work, and launch a book, and then deal with the massive response, which…well…it’s full on! Yet – what can I say but – thank you!! My new book – The Facts Of Live – which launched last week, became - [MY TAKE ON FYRE](http://www.willglendinning.com/3492/) - MY TAKE ON FYRE 29 January 2019 FYRE – I’ve had so many messages asking me what I thought about Netflix’s Fyre documentary. I wasn’t in a huge rush to watch it as I figured it would just be an exercise in fault finding – and there are posts and opinions aplenty across the interweb - [FREEDIVE ANTARCTICA - THE FILM](http://www.willglendinning.com/3178/) - FREEDIVE ANTARCTICA – THE FILM 15 April 2016 We’re back. Wow! Having been planning our Freedive Antarctica expedition for almost two years, we had all sorts of expectations. Nothing prepared us for the experience. An amazing place – above and below the water. Brutal and beautiful in equal measure. Words, pictures, video don’t do the - [Was Boris Right To Turn Away the 2017 Tour de France?](http://www.willglendinning.com/was-boris-right-to-turn-away-the-2017-tour-de-france/) - THE 2017 TOUR DE FRANCE WON’T BE VISITING LONDON. WHY? 29 September 2015 I was invited onto Sky News today for a live discussion following the Mayor of London’s decision to turn down the chance to host the 2017 Tour de France. Why though? Was it just about the money? And why did it cost - [SKY NEWS FREEDIVE ANTARCTICA INTERVIEW](http://www.willglendinning.com/sky-news-freedive-antarctica-interview/) - SKY NEWS FREEDIVE ANTARCTICA INTERVIEW 17 April 2016 Sky News put a great film together about our Freedive Antarctica expedition and I then gave a short interview. As probably the first Brits to freedive in Antarctica (we can only find about 10 people that have ever freedived there), Sky News proudly proclaimed us as having - [My New Book](http://www.willglendinning.com/my-new-book/) - MY NEW BOOK: THE FACTS OF LIVE 15 January 2019 Finally – after 4 years of work (and about 20 years of research), my new book ‘The Facts Of Live’ officially launches on Tuesday 12 February 2019. The Facts Of Live addresses the fundamental issues behind the struggles I’ve spent 20 years witnessing clients, buyers, - [Flexible Working](http://www.willglendinning.com/flexible-working/) - There was a time a few years back when I had an office full of mothers working for me. This wasn’t by design, it just kind of happened. Nonetheless, someone once asked me what the benefit of working mums was to my business. In short: 1. They’ve zero interest in office politics - they’ve more - [Why The Stress?](http://www.willglendinning.com/why-the-stress/) - WHY THE STRESS? 9 January 2019 STRESS AND LONG HOURS – are often considered to be an inherent part of working with or in live events. Like any work, live events and exhibitions have their stresses and issues, but any insanely long hours and incredible stresses, in my view, have little to do with the live - [Considering Event Management?](http://www.willglendinning.com/considering-event-management/) - CONSIDERING EVENT MANAGEMENT? CONSIDER THIS 1 January 2019 EVENT MANAGEMENT COURSES – there seem to be an abundance of them, with many perhaps seeing it as a default option if they want to ‘work in events’. I often wonder where so many graduates are going to go or what they are going to do. The - [Do You Direct or Do You Lead?](http://www.willglendinning.com/do-you-direct-or-do-you-lead/) - DO YOU DIRECT OR DO YOU LEAD? 13 December 2018 LEADERSHIP – Explaining what you want, telling people what needs doing and heading up a team isn’t leadership. That’s direction. Leadership is, in part, about supporting people so they can be the best they can to deliver the greatest version of whatever it is you’ve - [Safe is Overrated](http://www.willglendinning.com/safe-is-overrated/) - SAFE IS OVERRATED 11 December 2018 I have never really done ‘safe’. I risked my education to pursue a passion, hoping it would more likely lead to a fulfilling career than the education I was avoiding might have. It did. I went all in to try and get my first ever job at the only - [Multiple Stakeholder Risks](http://www.willglendinning.com/multiple-stakeholder-risks/) - MULTIPLE STAKEHOLDER RISKS 23 November 2018 STAKEHOLDERS – one of the biggest risks of live events, large or small, with multiple stakeholders is… the multiple stakeholders. A risk frequently overlooked and often seen as a non-issue, only for it to become ’the’ issue. Unlike hiring an agency or supplier, the looser arrangements typically used to - [Live Event Blueprints](http://www.willglendinning.com/live-event-blueprints/) - LIVE EVENT BLUEPRINT VIDEOS 16 November 2018 I spend so much of my time advising and guiding brands, governments and marketing, arts, entertainment and sports organisations, that I decided to commit some of the most common, useful or interesting advice to the interweb for everyone to benefit from. If you’re interested in qualified and authoritative - [WHAT IS 'WOW'?](http://www.willglendinning.com/what-is-wow/) - WHAT IS ‘WOW’? 3 December 2018 WOW – is one of the most common and clichéd words used to try and explain or brief live event requirements. It’s also one of the most problematic. If you’re a brand or organisation asking your team or external agencies to create live events or exhibitions that will ‘wow’ - [What Is The Meaning Of Life?](http://www.willglendinning.com/what-is-the-meaning-of-life/) - THE MEANING OF LIFE 14 November 2018 The meaning of life revealed! Well…according to me anyway. - [Back With Humpbacks](http://www.willglendinning.com/back-with-humpbacks/) - BACK WITH HUMPBACKS 19 August 2018 Freediving with humpback whales in Antarctica back in 2016 was epic, though the visibility less so. Off to clearer waters to track down some of these majestic 50’ (16m) creatures to freedive and dance with. Best viewed in HD, loud and ideally with headphones for a full at-one-with-nature immersion. Enjoy. - [Chasing Storms](http://www.willglendinning.com/chasing-storms/) - CHASING STORMS 29 May 2018 I spend much of my life creating spectacles to sell stuff or entertain people. Nature though creates spectacles more incredible than could ever be created artificially. Tornadoes are one of the most powerful forces of nature and have always fascinated me. In May, I fulfilled an ambition to chase severe, - [New Zealand Heliboarding](http://www.willglendinning.com/new-zealand-heliboarding/) - NEW ZEALAND HELIBOARDING 3 September 2017 A short (‘micro’ even) expedition to New Zealand for a couple of days heliboarding around Mount Aspiring and New Zealand’s tallest mountain: Mount Cook. Which was all pretty fabulous. Best played loud: - [FREEDIVE ANTARCTICA 2016](http://www.willglendinning.com/freedive-antarctica-2016/) - FREEDIVING EXPEDITION TO ANTARCTICAI’m off on another adventure. To Antarctica. Over a year in the planning, on 16 February 2016, T.F.B., Dave Crump and I will, along with tour boat’s crew, set sail from Cape Horn aboard the 54′ steel-hulled ‘Pelagic’ sailing vessel for three weeks. We’ll cross the unforgiving Southern Ocean heading to Antarctica. Once at - [THE ULTIMATE CULTURE MASH-UP? IBIZA MEETS THE PROMS](http://www.willglendinning.com/the-ultimate-culture-mash-up-ibiza-meets-proms/) - AN OPEN MIND LEADS TO A TRULY AMAZING GIGI’ll admit it – I am partial to some bouncing up and down in a night club to dance music. Some might not call it dancing, but I’m going to. Ibiza has been synonymous with dance music or EDM (Electronic Dance Music) as it’s recently been labelled in - [Orgasms, Theatre and Mountains - All In A Day's Work](http://www.willglendinning.com/orgasms-theatre-and-mountains-all-in-a-days-work/) - The latest edition of Professional Manager magazine ran a profile piece about a day in the life of me! - [Is The FIFA 2014 World Cup Just One Big Circus?](http://www.willglendinning.com/is-the-fifa-2014-world-cup-just-one-big-circus/) - I wrote a piece for The Huffington Post today: with yet more casualties in Rio - getting stadiums built, is it time that the travelling circus of mega-event reappraise how they award the rights for and oversee mega-events? Read the full article here... - [Tour de France 2014 Budget Woes](http://www.willglendinning.com/tour-de-france-2014-budget-woes/) - I was invited onto BBC Radio Leeds today for a live discussion about reports of the Tour de France's budget having a £2m shortfall. Is £2m a lot of money? - [Should Opening Ceremonies Be Unleashed From Stadiums?](http://www.willglendinning.com/should-opening-ceremonies-be-unleashed-from-stadiums/) - As the Commonwealth Games approaches later this year in Glasgow, the Opening Ceremony has been receiving its fair share of attention. Controversy aside, I'm of the view Opening Ceremonies need to fundamentally evolve. I wrote a comment piece in the Herald Scotland newspaper articulating my thoughts. - [Want To Work in Events?](http://www.willglendinning.com/want-to-work-in-events/) - I receive lots of emails and requests for help from people wanting to 'work in events' or work in 'Event Management'. I thought I'd write this article to help answer some common questions. This long, though hopefully useful article, is split into the following sections: 1. Event Management is an Almost Meaningless Term* 2. Different - [How I Ended Up 'Working In Events'](http://www.willglendinning.com/how-i-ended-up-working-in-events/) - I often get asked how I ended up 'working in events'. This extract from a piece I contributed to in the Guardian is a brief summary . . . I pretty much sacrificed my Mechanical Engineering degree whilst at Warwick University to spend most of my final year organising a large event (how that happened - [BBC 2 Launch Brilliantly Illustrates the Difference Between Live TV and Live Events](http://www.willglendinning.com/bbc-2-launch-brilliantly-illustrates-the-difference-between-live-tv-and-live-events/) - This weekend is the 50th anniversary of BBC 2 hitting the airwaves. The launch was live of course. It didn't go quite according to plan given there was a power failure. The launch was then delayed for a few minutes; the expectant audience watching a "BBC 2 Will Start Shortly" holding screen. Doing anything live - [End the Needless Suffering When Creating Live Events](http://www.willglendinning.com/end-the-needless-suffering-when-creating-live-events/) - Eventually I got frustrated with all the needless suffering around live events and thought there had to be a better way. Were these problems really inherent hazards when working in or around live events, or could they be avoided? I took a step back and started to look more forensically at the world of ‘events’. - [Create Great Organising Committees For Great Economic Impact](http://www.willglendinning.com/create-great-organising-committees-for-greater-economic-impact/) - Organising Committees are typically formed to organise, create or deliver large events. This is all well and good, but how much organising do they actually do? Is a committee the best tool? And does an organising committee actually make a large event more expensive and more complicated than it needs to be? - [The Biggest Orgasm Ever?](http://www.willglendinning.com/the-biggest-orgasm-ever/) - Towards the end of 2013, we were approached by Virgo Consumer Health and Wellbeing and their client: Durex to help promote their latest product: Durex Embrace Pleasure Gels around Valentines Day in 2014. - [The Live Event Procurement Paradox - Sound Familiar?](http://www.willglendinning.com/the-live-event-procurement-paradox-sound-familiar/) - Picture the scene: you’ve got a product to sell, a message to get across or some entertainment to put on. You want a live event. You decide you want to put out a tender to find (procure) the best company or solution - maybe with the best ideas or offering the best value. Your tender, - [Will Sochi's Security be a Tipping Point?](http://www.willglendinning.com/will-sochis-security-be-a-tipping-point/) - There will come a time in the future, probably the not too distant future, when the structure or format of these major events needs to be reassessed. This time will come when the security of a major event is not possible within reasonable practical and financial constraints. The question that needs asking though is whether this will happen as a result of the IOC's initiative, the body ultimately overseeing the largest event on the planet, or as the result of something unthinkable happening? - [Do Mega Events Need Megabucks?](http://www.willglendinning.com/do-mega-events-need-megabucks/) - Is there not a cheaper way of staging mega events? I would argue there is: quit messing around. - ["Why I Hate School But Love Education"](http://www.willglendinning.com/why-i-hate-school-but-love-education/) - I have nothing to add to this video that the video doesn't say already. Please just watch it. - ["The Spark": A Pretty Amazing Book](http://www.willglendinning.com/the-spark-a-pretty-amazing-book/) - I've just read this book: The Spark, a mother's story of nurturing genius. This book should be mandatory reading for parents, the education establishment and in fact - for everyone with any interest or concern about how we learn, and how we don't learn. - [2012 Opening Ceremony Thoughts and Opinions](http://www.willglendinning.com/2012-opening-ceremony-thoughts-and-opinions/) - 2012 Opening Ceremony Thoughts and Opinions ## Pages - [Will Glendinning](http://www.willglendinning.com/) - Will Glendinning. Life is moments.Finding and creating them. Will Glendinning is an artist, writer, adventurer -a creative leader and advisor working acrosscultural, marketing, media and sports sectors globally. Beautifully Pointless.Exploring life's pointlessness and making it beautifully worthwhile nonetheless. Life is pointless. Make it beautiful. Life is moments.Finding and creating them. Will Glendinning is an artist, - [Adventures](http://www.willglendinning.com/adventures/) - Adventures.Life is moments. Some we create. Some of the most powerful we find – in the wild.Adventures.Life is moments. Some we create. Some of the most powerful we find – in the wild. Freediving in Antarctica Dancing with Humpbacks Chasing Tornadoes NZ Heliboarding Freediving in Iceland Whale Shark Research Moken Sea Nomads 1. Freediving in Antarctica 2. Dancing with - [Work](http://www.willglendinning.com/work/) - Will Glendinning.Creative Leader. Executive Producer. Strategic Advisor.Creative Leader. Executive Producer. Strategic Advisor. Strategic advisory and exploratory development for frontier projects in space and orbital environments Advisor and Executive Producer – Diriyah Biennale Foundation | Photo: Islamic Arts Biennale 2025, © Marco Cappelletti Executive Producer of Her Majesty The Queen’s Platinum Jubilee Celebration for HPower | - [Art](http://www.willglendinning.com/art/) - Will Glendinning.Artist.Artist. Unless we escape our solar system before the sun dies – beautifully, no doubt – our existence as humans will amount to little more than a moment. Sobering physics rendering our lives pointless. Yet paradoxically – beautiful too. This conflict – this turmoil and uncertainty – is the source of both grief and - [Machines](http://www.willglendinning.com/art/machines/) - Grind Cog Brake Grind Cog Brake Machines is a series of works created in 2021 and released – finally – in 2026. 3 works, each an exorcism of sorts, the mechanics of addictive, unhelpful voices and actions. Created with improvised materials and tools, each the result of dozens of failed attempts, either too chaotic or - [The Facts Of Live](http://www.willglendinning.com/the-facts-of-live/) - Art is just art, sport just sport, a message just a message, products just products and music mere music – until you add an audience. Then you’re in the business of theatre – also known as live events. The Facts Of Live distils over twenty years’ experience with almost every type of live event. Whether - [Contact](http://www.willglendinning.com/contact/) - Will Glendinning.Contact.Contact. Call.+44 207 100 1230Email.Email me Write.Will GlendinningAllium24 Greville StreetLondonEC1N 8SSUnited KingdomSocial.Form.Please enable JavaScript in your browser to complete this form.Please enable JavaScript in your browser to complete this form. Message Name Email NameEmail *Message *Send - [Media](http://www.willglendinning.com/media/) - Will Glendinning.Media.Media. Press & Speaking.Whether online, on TV, in the press, on podcasts or on stage, I’m typically found talking about my own adventures and my work on landmark live events, exhibitions and experiences across sport, culture, entertainment, marketing and architecture. Moments that make life worth living, careers worth having and that make an audience - [About Me](http://www.willglendinning.com/about/) - Will Glendinning.About Me.About Me. Hello.My life has always been – and always will be – one spent finding and creating beautifully worthwhile experiences. Not as rewards, but as a way of life in and of themselves. I’m visually and viscerally minded – it’s simply how I work. How I’m wired. Art.My art explores the paradox - [Journal](http://www.willglendinning.com/journal/) - Will Glendinning.Journal.Journal. Home to all the notes, thoughts, writing and anything else that has no other home… ARE YOU BRILLIANT?2 July 2020 COVID-19 SUPPORT23 June 2020 AND FINALLY…9 June 2020 TURNKEY SOLUTIONS2 June 2020 TALENT & SERVICES27 May 2020 ACQUIRING THE GOODS20 May 2020 4 INGREDIENTS OF NEW CREATIVITY13 May 2020 WHAT DO YOU WANT?12 - [You're Subscribed](http://www.willglendinning.com/subscribed/) - You’re Subscribed. Welcome! You are now subscribed and will soon have a first email from me in your inbox. If for some reason you haven’t had a welcome email from me in the next 48 hours, drop me an email here. If you ever have any requests, suggestions or want to get in touch you can do so - [Beautifully Pointless](http://www.willglendinning.com/beautifully-pointless/) - Beautifully Pointless. Perhaps you’re moving through life with nothing much moving you. Perhaps you’re suffering, wondering how to get through just today. Perhaps you’re successful, accomplished, adored – and somehow barely existing. There’s no escaping life’s pointlessness, and that’s the best possible news. Without a predetermined point, life must be built around the only thing that stands on its - [Writing](http://www.willglendinning.com/writing/) - Will Glendinning.Writer.Writer. I Write. Writing even a single letter can feel like an act of art – a thought made visible. Writing is an odd thing to do in a life that is, ultimately, pointless. Thoughts vanish. Books disappear. So will we. So will the internet – despite its current confidence. Still, I write – - [Brake](http://www.willglendinning.com/art/machines/brake/) - Brake 2021 120cm x 80cm Linocut, ink and perseverance on paper. In my own way. Often. Brake is part of the Machines series created in 2021 and released – finally – in 2026. 3 works, each an exorcism of sorts, the mechanics of addictive, unhelpful voices and actions. Created with improvised materials and tools, each - [Grind](http://www.willglendinning.com/art/machines/grind/) - Grind 2021 120cm x 80cm Linocut, ink and relentlessness on paper. Round and round. Relentlessly. Grind is part of the Machines series created in 2021 and released – finally – in 2026. 3 works, each an exorcism of sorts, the mechanics of addictive, unhelpful voices and actions. Created with improvised materials and tools, each the - [Cog](http://www.willglendinning.com/art/machines/cog/) - Cog 2021 80cm x 160cm Linocut, ink, and brute force on paper. Whirring away, in someone else’s machine. Cog is part of the Machines series created in 2021 and released – finally – in 2026. 3 works, each an exorcism of sorts, the mechanics of addictive, unhelpful voices and actions. Created with improvised materials and - [Maintenance](http://www.willglendinning.com/maintenance/) - Hello Will Glendinning’s site is getting a few tweaks. Come back soon. In the meantime you can contact him at: will@willglendinning.com - [Privacy Policy](http://www.willglendinning.com/privacy-policy/) - PRIVACY POLICYLast updated March 26, 2026This Privacy Notice for The Allium Group Limited (doing business as Will Glendinning) ('we', 'us', or 'our'), describes how and why we might access, collect, store, use, and/or share ('process') your personal information when you use our services ('Services'), including when you:Visit our website at https://www.willglendinning.com or any website of - [Newsletter](http://www.willglendinning.com/beautifullypointless/) - Will Glendinning.Beautifully Pointless Newsletter.Beautifully Pointless Newsletter. I am text block. Click edit button to change this text. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo. - [Contact](http://www.willglendinning.com/contact-old/) - Get In Touch [insert_php] if(function_exists('bcn_display')){bcn_display();}[/insert_php] GENERAL ENQUIRIES Please route any general enquiries via Allium: Allium 24 Greville Street London EC1N 8SS hello@Allium.co +44 20 7100 1230 MEDIA ENQUIRIES For any press or media enquiries, please contact Holly Sutton at: holly@journalista.co.uk +44 20 7232 4670 ALL OVER THE WEB You can find Will all - [Will Glendinning Test Home Page](http://www.willglendinning.com/will-glendinning-test-home-page/) - Will Glendinning. Life is moments.Finding and creating them. Will Glendinning is an artist, writer, adventurer -a creative leader and advisor working acrosscultural, marketing, media and sports sectors globally. Beautifully Pointless.Exploring life's pointlessness and making it beautifully worthwhile nonetheless. Life is pointless. Make it beautiful. Life is moments.Finding and creating them. Will Glendinning is an artist, - [Case Studies](http://www.willglendinning.com/case-studies/) - Will Glendinning.Case Studies.Case Studies. One Sheet.CV.Selected Work and Experience.Brands and Commercial. ADIPEC Opening CeremonyExecutive Producer Samsung Mysterious SymbolsExecutive Producer Rolls-Royce Experience Centre DevelopmentProject Director Fiat 500 LaunchExecutive Producer Events in SpaceStrategic Advisor and Concept Development State and Protocol. Battle of Trafalgar BicentennialExecutive Producer NATO SummitEvent Director Her Majesty The Queen’s Platinum JubileeExecutive Producer Art and - [Media](http://www.willglendinning.com/media-old/) - Will Glendinning. Author, speaker and leading authority on the business, creation and delivery of live events. "Your only unique gift is your creativity." - [About](http://www.willglendinning.com/about-old/) - Will Glendinning. Author, speaker and leading authority on the business, creation and delivery of live events. "Your only unique gift is your creativity." - [Adventure](http://www.willglendinning.com/adventure/) - “LIFE’S FOR FILLING WITH ADVENTURES.” “LIFE’S FOR FILLING WITH ADVENTURES.” Taking in the view having just clambered out of the ocean onto an iceberg: Antarctica Freediving between tectonic plates in zero degrees: Iceland Whale Shark reseach, Indian Ocean Heliboarding across Canada One of many vast open snow-covered glaciers: Canada Emerging from the sea, exhausted: Indian - [shortcode test page](http://www.willglendinning.com/shortcode-test-page/) - Role: (no role set) - [Error Test Page](http://www.willglendinning.com/error-test-page/) - First Row Test Second Row Test Third Row Test - [remt](http://www.willglendinning.com/remt/) - CV and Work Examples For easy reference my CV can be found by clicking here. Please scroll down for some examples of my previous work and projects. Her Majesty The Queen’s Platinum Jubilee Celebration, 2022 Executive Producer and Co-Creative Director/Writer of this poignant and historic star-studded event broadcast live to over 5 million people on - [remt cv](http://www.willglendinning.com/remt-cv/) - Executive Producer, Creative Director, Writer, Designer, Director and Occasional Adventurer will@willglendinning.com +44 78 66 77 24 77 Linkedin.com/in/willglendinning Summary I work internationally with brands, governments, world leaders, artists, cultural organisations and more besides. I’ve been responsible for and involved with some of the most ambitious live events, campaigns, architecture and entertainment in recent history. A - [HOME MAIN](http://www.willglendinning.com/home-main/) - “LIFE’S ABOUT EXPERIENCES: FINDING AND CREATING THEM.” “LIFE IS ABOUT EXPERIENCES, FINDING AND CREATING THEM.” YOUR NAME YOUR EMAIL* YOUR MESSAGE* [honeypot honeypot-122] Δ MY LATEST BOOKThe Facts Of Live – how live events are conceived, procured and produced to create the greatest value and impact. For more information about the book, special launch day offers - [test](http://www.willglendinning.com/test/) - THE FACTS OF LIVE - [Blog](http://www.willglendinning.com/blog/) - “COMING UP WITH QUOTES FOR YOUR WEBSITE CAN BE HARD.” “COMING UP WITH QUOTES FOR YOUR WEBSITE CAN BE HARD.” ARE YOU BRILLIANT?2 July 2020Read More COVID-19 SUPPORT23 June 2020Read More AND FINALLY…9 June 2020Read More TURNKEY SOLUTIONS2 June 2020Read More TALENT & SERVICES27 May 2020Read More ACQUIRING THE GOODS20 May 2020Read More 4 INGREDIENTS - [Example Issues](http://www.willglendinning.com/example-issues/) - Section 1Empty section. Edit page to add content here.Section 2Empty section. Edit page to add content here. Tab 1Tab 2Empty tab. Edit page to add content here.Empty tab. Edit page to add content here. - [acord test](http://www.willglendinning.com/acord-test/) - Section 1Empty section. Edit page to add content here.Section 2Empty section. Edit page to add content here. - [Will Glendinning Profile](http://www.willglendinning.com/will-glendinning-profile/) - BACKGROUND Discovering his creativity early on saved Will from a life of mediocrity and almost certain obscurity. He's since been responsible for some of the most ambitious events, marketing campaigns and entertainment in recent history. He's run and built his own multi-million pound businesses and is building more. He produces, designs and consults on events, marketing - [testpage](http://www.willglendinning.com/testpage/) - [Simple Event Procurement Guide](http://www.willglendinning.com/simple-event-procurement-guide/) - I get asked and advise people about procurement so much, and see people struggling so much that I thought it high time I put this together: my simple guide to event procurement. It really needn't be complicated, procurement can be kept simple. - [Reference](http://www.willglendinning.com/ref/) - Reference[insert_php] if(function_exists('bcn_display')){bcn_display();}[/insert_php] Medium https://medium.com/@W_Glendinning Facebook (Professional) https://www.facebook.com/GlendinningWill Facebook (Personal) https://www.facebook.com/will.glendinning.1 LinkedIn (Personal) http://www.linkedin.com/profile/view?id=38685339 LinkedIn Forum http://www.linkedin.com/groups/Allium-Make-Live-Easy-Forum-5067874 LinkedIn Will Glendinning Company Page https://www.linkedin.com/company/will-glendinning Twitter https://twitter.com/w_glendinning Pinterest https://www.pinterest.com/willglendinning/ Google+ https://plus.google.com/109140535934576899873/posts YouTube http://www.youtube.com/user/WillGlendinning YouTube http://www.youtube.com/user/AlliumGroup Vimeo Channel Allium https://vimeo.com/channels/allium Vimeo Channel Will Glendinning https://vimeo.com/channels/willglendinning --- WillGlendinning.com http://www.willglendinning.com Allium.co http://www.allium.co LiveEventProducer.com (in development) LiveEventRevolution.com (in development) - [Hire Will](http://www.willglendinning.com/hire-will/) - Hire Will Glendinning, Live Event Producer & Consultant - [2012 Roundup](http://www.willglendinning.com/about-old/2012-roundup/) - Heavily involved across the 2012 Games, below is an overview of what Will Glendinning got up to. - [Author](http://www.willglendinning.com/about-old/author/) - Will Glendinning. Author, speaker and leading authority on the business, creation and delivery of live events. "Your only unique gift is your creativity." - [Speaker](http://www.willglendinning.com/about-old/speaker/) - Will Glendinning. Author, speaker and leading authority on the business, creation and delivery of live events. "Your only unique gift is your creativity." - [Terms & Conditions & Privacy Policy](http://www.willglendinning.com/terms-conditions-privacy-policy/) - Terms & Conditions & Privacy Policy[insert_php] if(function_exists('bcn_display')){bcn_display();}[/insert_php] 1. Terms & Conditions GENERAL Welcome to WillGlendinning.com (the, "Website"). The Website is provided by The Allium Group Limited, a company registered under number 6594858 in England and Wales and whose registered office is at The Quadrangle, 2nd Floor, 180 Wardour Street, London W1F 6FY, VAT registration number 927 3253 22 ("Allium", - [Make Live Easy](http://www.willglendinning.com/about-old/make-live-easy/) - [Sample Page](http://www.willglendinning.com/sample-page/) - This is an example page. It's different from a blog post because it will stay in one place and will show up in your site navigation (in most themes). Most people start with an About page that introduces them to potential site visitors. It might say something like this: Hi there! I'm a bike messenger ## Portfolio - [Test item](http://www.willglendinning.com/portfolio/test-item/) - This is a custom heading element. - [Test Case Will](http://www.willglendinning.com/portfolio/test-case-will/) - This is a custom heading element. ## Work - [London 2012 Cultural Olympiad: Showtime](http://www.willglendinning.com/work/london-2012-cultural-olympiad-showtime/) - Executive Producer - [Islamic Arts Biennale](http://www.willglendinning.com/work/islamic-arts-biennale/) - Senior Advisor and Executive Producer - [Diriyah Contemporary Art Biennale](http://www.willglendinning.com/work/diriyah-contemporary-art-biennale/) - Senior Advisor and Executive Producer - [Islamic Arts Biennale 2025](http://www.willglendinning.com/work/islamic-arts-biennale-2025/) - Senior Advisor & Executive Producer - [Islamic Arts Biennale 2023](http://www.willglendinning.com/work/islamic-arts-biennale-2023/) - Senior Advisor & Executive Producer - [Diriyah Contemporary Art Biennale 2024](http://www.willglendinning.com/work/diriyah-contemporary-art-biennale-2024/) - Senior Advisor & Executive Producer - [Events in Space](http://www.willglendinning.com/work/events-in-space/) - Strategic Advisor and Concept Development - [Diriyah Contemporary Art Biennale 2026](http://www.willglendinning.com/work/diriyah-contemporary-art-biennale-2026/) - Senior Advisor & Executive Producer - [Diriyah Contemporary Art Biennale 2021/2022](http://www.willglendinning.com/work/diriyah-contemporary-art-biennale-2021-2022/) - Senior Advisor & Executive Producer - [King's Cross Redevelopment](http://www.willglendinning.com/work/kings-cross-redevelopment/) - Placemaking advisory with Argent - [King's Cross - Coal Drops Yard](http://www.willglendinning.com/work/kings-cross-coal-drops-yard/) - Placemaking Advisory - [King's Cross - Gas Holder No. 8](http://www.willglendinning.com/work/kings-cross-gas-holder-no-8/) - Placemaking Advisory - [NATO Summit](http://www.willglendinning.com/work/nato-summit/) - Event Director - [World Championship Series Triathlon](http://www.willglendinning.com/work/world-championship-series-triathlon/) - Event Director - [ADIPEC Opening Ceremony](http://www.willglendinning.com/work/adipec-opening-ceremony/) - Executive Producer - [Battle of Trafalgar Bicentennial](http://www.willglendinning.com/work/battle-of-trafalgar-bicentennial-celebration/) - Executive Producer - [Tour de France](http://www.willglendinning.com/work/tour-de-france/) - Event Director - [Samsung Mysterious Symbols](http://www.willglendinning.com/work/samsung-mysterious-symbols/) - Executive Producer - [Rolls-Royce Experience Centre Development](http://www.willglendinning.com/work/rolls-royce-experience-centre-development/) - Project Director - [UEFA Champions League Festival](http://www.willglendinning.com/work/uefa-champions-league-festival/) - Executive Producer - [Dubai Parks and Resorts Grand Opening](http://www.willglendinning.com/work/dubai-parks-and-resorts-grand-opening/) - Executive Producer - [Fiat 500 Launch](http://www.willglendinning.com/work/fiat-500-launch/) - Executive Producer - [Millennium Dome](http://www.willglendinning.com/work/millennium-dome/) - Senior Project Manager - [Her Majesty The Queen's Platinum Jubilee](http://www.willglendinning.com/work/her-majesty-the-queens-platinum-jubilee-celebration/) - Executive Producer - [Royal Edinburgh Military Tattoo](http://www.willglendinning.com/work/royal-edinburgh-military-tattoo/) - Concept Development - [Final Test Page Here](http://www.willglendinning.com/work/final-test-page-here/) - I am text block. Click edit button to change this text. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo. - [Work Test Item New](http://www.willglendinning.com/work/work-test-item-new/) - Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, - [Third work page test](http://www.willglendinning.com/work/third-work-page-test/) - first test row second test row third test row ## Categories - [Opportunity](http://www.willglendinning.com/section/opportunity/) - [Live](http://www.willglendinning.com/section/live/) - [Creativity](http://www.willglendinning.com/section/creativity/) - [Allium](http://www.willglendinning.com/section/allium/) ## Roles - [Executive Producer](http://www.willglendinning.com/work_role/executive-producer/) - [Director](http://www.willglendinning.com/work_role/director/) - [Advisor](http://www.willglendinning.com/work_role/advisor/) - [Event Director](http://www.willglendinning.com/work_role/event-director/) - [Creative Director](http://www.willglendinning.com/work_role/creative-director/) - [Project Director](http://www.willglendinning.com/work_role/project-director/) ## Sectors - [Culture](http://www.willglendinning.com/work_sector/culture/) - [Arts](http://www.willglendinning.com/work_sector/arts/) - [Marketing](http://www.willglendinning.com/work_sector/marketing/) - [Brand](http://www.willglendinning.com/work_sector/brand/) - [Sport](http://www.willglendinning.com/work_sector/sport/) - [State](http://www.willglendinning.com/work_sector/state/) - [Placemaking](http://www.willglendinning.com/work_sector/placemaking/) ## Years - [2025](http://www.willglendinning.com/work_year/2025/) - [2026](http://www.willglendinning.com/work_year/2026/) - [2007](http://www.willglendinning.com/work_year/2007/) - [2022](http://www.willglendinning.com/work_year/2022/) - [2016](http://www.willglendinning.com/work_year/2016/) - [2014](http://www.willglendinning.com/work_year/2014/) - [2024](http://www.willglendinning.com/work_year/2024/) - [2008](http://www.willglendinning.com/work_year/2008/) - [2011](http://www.willglendinning.com/work_year/2011/) - [2012](http://www.willglendinning.com/work_year/2012/) - [2000](http://www.willglendinning.com/work_year/2000/) - [2013](http://www.willglendinning.com/work_year/2013/) - [2009](http://www.willglendinning.com/work_year/2009/) - [2019](http://www.willglendinning.com/work_year/2019/) ## Admin - [Group](http://www.willglendinning.com/admin/group/) ## Location - [Jeddah](http://www.willglendinning.com/location/jeddah/) - [Riyadh](http://www.willglendinning.com/location/riyadh/) - [Space](http://www.willglendinning.com/location/space/) - [United Kingdom](http://www.willglendinning.com/location/united-kingdom/) - [Dubai](http://www.willglendinning.com/location/dubai/) - [UK](http://www.willglendinning.com/location/uk/) - [International](http://www.willglendinning.com/location/international/) - [New York](http://www.willglendinning.com/location/new-york/) - [Rio](http://www.willglendinning.com/location/rio/) - [Abu Dhabi](http://www.willglendinning.com/location/abu-dhabi/) ## Work Categories - [Arts and Culture](http://www.willglendinning.com/work_category/arts-and-culture/) - [Sport](http://www.willglendinning.com/work_category/sport/) - [Entertainment](http://www.willglendinning.com/work_category/entertainment/) - [State and Protocol](http://www.willglendinning.com/work_category/state-and-protocol/) - [Architecture and Placemaking](http://www.willglendinning.com/work_category/architecture-and-placemaking/) - [Brands and Commercial](http://www.willglendinning.com/work_category/brands-and-commercial/) - [Architecture and Placemaking - Group](http://www.willglendinning.com/work_category/architecture-and-placemaking-group/)