Executive Producer, Creative Director, Writer, Designer, Director and Occasional Adventurer


+44 78 66 77 24 77



I work internationally with brands, governments, world leaders, artists, cultural organisations and more besides. 

I’ve been responsible for and involved with some of the most ambitious live events, campaigns, architecture and entertainment in recent history.

A Little More Detail

Diplomacy; empathy; critical and strategic thinking; creative direction; creative development; technical direction and commercial direction. These are a few of the hard-earned and proven world-class skills I intertwine and will always be honing as I continue to: 

  • conceive, create, procure, and produce live events and exhibitions,
  • research and develop tangible creative propositions, content and narratives,
  • find, nurture and develop creative talent and ideas,
  • write and edit marketing copy, scripts and more,
  • lead and support teams from 2 to 20,000, from different cultures, different countries and speaking different languages,
  • develop creative cross-channel marketing, content and media concepts and strategies,
  • craft, create and deliver compelling pitches, and funding / grant applications,
  • navigate, unravel and invent procurement and governance processes – client and contractor side, for teams undertaking creative ventures – with or without existing procurement teams
  • work out how to deliver on ambition and promises that have been made,
  • carve a way forward where there is no template or trodden path,
  • work with developers and architects on placemaking and regeneration,
  • and act as a reassuring sanity check and backstop.

I’m the bestselling author of the only definitive guide to conceiving, procuring and producing live: experiences, events, exhibitions, pavilions and entertainment – to create the greatest value and impact: “The Facts Of Live.”

My work has received acclaim at the highest levels of businesses and governments. I’m a speaker, occasional lecturer, ad-hoc adventurer and can often be found in the media.

Some career highlights are below. Beyond these there have been and still are countless other projects and roles around the world, from projecting artwork across mountains in Brazil through to working with companies on their business growth and IP development.

Some Career Highlights

2023 to date: Executive Producer / Director at Diriyah Biennale Foundation – 2024 and 2026 Diriyah Contemporary Art Biennales, Riyadh, KSA

2021-2023 to date: Executive Producer, Curatorial and Content Director at Diriyah Biennale Foundation – 2023 and 2025 Islamic Arts Biennales, Jeddah, KSA

2022: Executive Producer and Director at HPower – Queen’s Platinum Jubilee Celebration, Windsor, UK

2022-2023: Mentor – UK Sport’s (UK Government) Event Leadership Program, UK

2021-2022: Executive Producer / Director – Diriyah Contemporary Art Biennale, Riyadh, KSA

2020 to date: Senior Advisor – Ministry of Culture, KSA

2019: Executive Producer at Action Impact, New Year’s Eve fireworks and celebrations, Abu Dhabi, UAE 

2019-2020: Creative Director and Executive Producer at HPower – AMAALA Resort and Concept Development, KSA

2019: Executive Producer at Action Impact – DIFC content, engagement and mainstream media concept / IP development, Dubai, UAE

2019: Executive Producer at Action Impact – ADIPEC Opening Ceremony, Abu Dhabi, UAE

2018: Author – published the bestselling book “The Facts of Live”

2018: Executive Producer at CSM – Fast and Furious (film franchise) festival development with Universal, London, UK

2018: Executive Producer at First – pitched and won a new direction for SIBOS, owned by SWIFT, Brussels 

2017: Executive producer – Bat Out of Hell Opening Night, London, UK

2016: Executive Producer at Action Impact – Grand Opening of Dubai Parks and Resorts, Dubai, UAE

2015: Executive Producer and Creative Director at LabTech Investments – developing strategies and concepts for the regeneration of Camden, London, UK

2014: Event Director at M-is / UK Government – NATO Summit, the largest gathering of world leaders ever staged on the British Isles, Wales, UK

2013-2014: Creative and Strategic development with British Rowing and Olympic rowers to develop sprint rowing as a new entertainment format across the UK

2011-2012: Executive Producer for the Greater London Authority – produced the largest ever outdoor arts festival, London-wide, for the London 2012 Olympics and Paralympics, UK

2011-2012: Executive Producer for LOCOG – curating all entertainment across the Olympic Park for the 2012 Olympic and Paralympic Games, Stratford, UK

2011: Executive Producer at UEFA / FA – Champions League Final festival in Central London, UK 

2010-2011: Consultancy at LOCOG – developing procurement and contracting approaches for the 2012 Olympic and Paralympic Games, UK

2010-2019: Consultancy – Argent, property developers – master planning, feasibility and property development and regeneration of the Kings Cross redevelopment. UK

2009: Event Director – Dextro Energy Triathlon World Championship, developed from the ground up in Central London, UK

2008: Author at Sports Business – authoring the book “Sports Event Management: The Ultimate Industry Guide”, UK

2006-2007: Event Director – Tour de France – overall responsibility for the largest single event the UK has ever staged, creating a template and foundations for major event delivery in the UK

2005: Executive Producer – Ministry of Defence – Battle of Trafalgar bicentennial celebrations, London, UK

2004-2008: Managing Director, Innovison Events

2000-2002: Technical Director at Imagination – Pan European car launches for Ford in Italy and Spain, requiring regeneration of landscape, architecture and infrastructure, Europe

1998-1999: Project Manager at Imagination – Journey and Talk zones in the Millennium Dome – two Expo Pavilions, Greenwich, UK

1997-1998: Project Manager at Imagination – International Investor IPO Roadshows, globally

1997-2004: Senior Project Director, Imagination