I’m The Guy They Call

When one of the world’s largest event agencies face their toughest challenges, I’m the guy they call.

When one of the world’s largest media companies wants to create ground-breaking live events, I’m the guy they call.

When one of the world’s most respected design companies wants to set up a new live events arm, I’m the guy they call.

When one of the world’s leading property developers wants to design and create new venues, I’m the guy they call.

When brands want to get noticed, I’m the guy they call.

When major or ambitious arts projects need developing, I’m the guy they call.

When a sport looks to re-invent itself, I’m the guy they call.

When TV & radio programmes need an expert, I’m the guy they call.


I’m Will Glendinning, I’ve helped some of the best known brands in the world: Coke, UEFA, Samsung and Ford, to name but a few, along with the Olympic Games, Tour de France, military ceremonies and cultural festivals.

I discovered the power of my own creativity and live events at an early age. Which pretty much rescued me from a life of mediocrity and almost certain obscurity!

I love anything live and I’ve been involved with and responsible for some of the largest and most complex live events in recent history. I’m an author, speaker, media commentator and have even had my work praised in Parliament.

I’m the expert the experts turn to.

Who You Gonna Call?

I’d like to help you easily create or develop new, unusual or world-class live events, large or small – that actually move people.

If you’d like help: to do everything for you, to work with you, collaboratively or to help you do things yourself, who you gonna call?

Call me on:

+44 20 7100 1230

Or email me at:


Will Glendinning

A Quick Snapshot Of Stuff I Get Up To:

Will Glendinning Tour De France

Tour de France Consultancy

Will Glendinning London 2012 Festival

London 2012 Festival Producers

Will Glendinning BBC

BBC Media Commentary

Will Glendinning Event Feasibility & Design

Event Feasibility & Design

Will Glendinning Venue Presenter


Will Glendinning Event Procurement & Contracting

Event Procurement & Contracting

Will Glendinning Brand Activation For UEFA

Brand Activation: UEFA

Arts Events Consultancy

SKY News Event Expert

Will Glendinning Brand Activation & PR: Durex

Brand Activation & PR: Durex

Will Glendinning BBC Event Expert

BBC Event Expert

Will Glendinning Venue Design & Consultancy

Venue Design & Consultancy

Arts Events Consultancy

Arts Events Consultancy

Will Glendinning BBC Event Expert

SKY News Media Commentary

Will Glendinning Arts Events

Producing Arts Events

Arts Events Consultancy

Mentoring and Training

Will Glendinning World Championship Triathlon

World Championship Triathlon

Speaking & Presenting

Speaking About Events

Will Glendinning Major Event Bids

Major Event Bids

Some Background

I’ve worked for, run and now own high profile live event organisations. I started my career at Imagination, one of the most respected event and design agencies in the world. I then moved to Innovision becoming their Managing Director during a period of rapid growth.

In 2008 I founded Allium to help you easily commission, create and develop live events that leave your audience feeling moved. Moved to buy more of your stuff if you’re marketing, moved to take action or think differently if you’re communicating or moved by mind blowing entertainment if you’re entertaining.

Throughout all of this, almost 20 years now, I’ve been fortunate enough to work with and help some amazing brands and organisations, such as: Ford, UEFA, Samsung, LOCOG, Ministry of Defence, RBS, Barclays, BT, Mayor of London, British Rowing, NTT DoCoMo, DCMS, UK Sport, Vertu, Durex, The Royal Navy, IMG, Coca Cola, Ericsson, Suzuki, The FA, British Triathlon Federation, London & Partners, George P Johnson and Aston Martin.

Some praise from a few who I’ve helped:

“You were brilliant to work with. Extremely thorough, professional and full of ideas.”
Virgo Health

“Hire Will, he’s good. We more than doubled our targets.”

“You’ve a collaborative, patient approach, proven on complex major impact events.”
Westminster City Council

“Exceptional professionalism.”
The FA

“Your passion and enthusiasm delivered everything we dreamed of.”

“Thank you for ensuring the summer of 2012 was such a resounding success.”
Mayor of London

“It was tremendous to have your expertise and authority on tap.”
Kent County Council

“Your unique insight and response to changing deadlines was impressive.”
Transport for London

“You are calm, patient and friendly. You work with clarity, understand us and speak our language.”

And Finally…

I’ve spent years crafting my expertise across all manner of sectors and types of live events.

I’m the guy they call about: Festivals • Guerilla Marketing • Experiential Marketing • Meetings • Major Events • Mega Events • Public Events • Public Art • Sports Events • Demonstrations • Marches • Live Communication • Summits • Expos • Protocol • Exhibitions • Concerts • Award Ceremonies • Conferences • Trade Shows • Pop-Up Events • Brand Experiences • Theatre • Cultural Events • Ceremonies . . . and anything else ‘live’.

+44 20 7100 1230

Copyright © 2014 Will Glendinning and The Allium Group Limited