Will Glendinning Profile


Discovering his creativity early on saved Will from a life of mediocrity and almost certain obscurity. He’s since been responsible for some of the most ambitious events, marketing campaigns and entertainment in recent history.

He’s run and built his own multi-million pound businesses and is building more. He produces, designs and consults on events, marketing and entertainment. When he’s not doing any of that he can be found adventuring.

He’s had his work praised in Parliament, is an author, speaker and regularly features in mainstream media. He’s the expert the experts turn to!


Will has worked for, run and owned high profile live event companies. He has a consistent record of success over almost 20 years. He and his work have received acclaim at the highest levels of business and government, and has even been praised in Parliament.

Will believes the only unique gift we have to give the world is our creativity (in the arts, sport, commerce, academia etc.). Whether in sport, the arts, entertainment, culture, media or the marketing sectors; whether a brand, a government or a not-for-profit organisation; doing anything live is arguably the most powerful medium you can use.

Will has saved countless senior executives and projects of all scales and complexity from the abyss, has been held under armed guard and even taken on Mother Nature . . . and won. All in the name of bringing live events to fruition. Whatever the odds.

Now: Founder and Director of The Allium Group and Allium Opus. http://www.AlliumOpus.com

Previously: Managing Director of innovision. http://www.innovision.eu

Previously: Project Director at Imaginaion. http://www.imagination.com/

Highlights at Allium

Will founded Allium Opus (and the Allium Group) in 2008 to provide specialist services to those working across the live environment, and also produces or project manages live events and activity. On large, new or complex events, or anything live, it can be incredibly difficult to define what’s required until quite late on in the day. This problem is one Allium routinely solves. A few highlights:


Lead author of SportBusiness’s “Sports Event Management, The Ultimate Industry Guide” visit: http://www.sportbusiness.com/products/reports/sports-event-management-the-ultimate-industry-guide-173266

Project Management

Supporting the Greater London Authority with a range of cultural projects across the Mayor of London’s “Summer Like No Other” and the “London 2012 Festival”. Visit: London 2012 Festival and: Mayor of London presents: Showtime and: BT London Live (Live Sites)

Produced the UEFA Champions Festival 2011 for the FA and UEFA. Visit: UEFA Champions Festival

Created the Dextro Energy Triathlon World Championship London for Upsolut from the ground up. The elite and mass participation triathlon major sporting event in central London in 2009. Continued to support the event’s growth in 2010 and as it became a key test event in 2011 prior to the 2012 event. Visit: WCS Triathlon

The development and management of the One Movement (sport and cultural) festivals across the Olympic and Paralympic host boroughs in London for the East London Business Alliance (ELBA) and funded by the Olympic Lottery Distributor. Key legacy projects in 2011 and 2012 to get kids back into sport – a government commitment as part of its 2012 plans.

Specialist Services

Consultancy and support to Argent on the redevelopment and potential event space in Gas Holder No. 8, part of the Kings Cross (London) regeneration. Visit: Gas Holder No. 8

A variety of consultancy and support services for events and activity in London during the busy and exciting summer of 2012.

Various projects across the sport, arts and marketing sectors; including consultancy for DCMS and The Royal Parks and a range of other activity.

For more information, visit: Our Work


Highlights whilst MD of innovision

Will joined innovision in 2005. Becoming Managing Director, Will saw the company become one of the most innovative and fastest-growing event and marketing agencies in the UK. A few highlights:

Tour de France in the UK, 2007

Will was Event Director (responsible for planning and delivery) of one of the largest and most successful events the UK has ever hosted. Le Grand Depart, the start of the Tour de France in London and Kent in 2007 for TfL. Recognised in Parliament as a proof of the UK’s ability and a model on which to base 2012 planning: http://www.parliament.uk/edm/2006-07/1865

Battle of Trafalgar . . . in 2005

Will was the Exectuive Producer of the Battle of Trafalgar bicentennial celebrations in London. A highly complex hour-long theatrical spectacle taking over London’s Trafalgar Square and surrounding architecture. Visit: T Square 200 BBC Highlights

Whilst there, Will also worked on numerous ventures for, amongst other: the ECB, Vertu, Suzuki, Fiat, Saatchi & Saatchi, Sagatiba, NICE Car Company, The London Eye and One Earth and he also helped win the contract to stage the London leg of the Red Bull Air Race.

Highlights whilst at Imagination

Will spent almost nine years at Imagination, one of the largest and most respected design and event agencies in the world. His work included: consultancy for the government of Qatar and the Asian Games (DAGOC). Development and subsequently authoring of proposals for the Athens 2004 Olympics (ATHOC) and Turin 2006 Winter Olympics ceremonies (TOROC). Successful development and execution of various projects from exhibitions and conferences through to concerts, ceremonies and entertainment for (amongst others): Ford, Mazda, RBS, British Telecom, UEFA / Euro 2004, New West End Committee, Barclays and Ericsson. A few highlights:

Will Glendinning

Millennium Dome

One of three Project Managers responsible for the fast-track development, build and fitout of the enormous Journey Zone (for Ford) and Talk Zone (for BT) in the Millennium Dome, Greenwich.

Some of the World’s Largest Corporate Events

Will worked as Technical Director for vast car launches for Ford across Europe involving the building of roads and communication infrastructures, new buildings, complex experiential entertainment and various permanent and temporary works. Some of the largest corporate events in history.

International Financial Roadshows

Will successfully executed over 40 touring events, each of which typically visited 30 international cities across all continents in just two weeks. These roadshows were produced primarily to attract global investors to IPOs. Clients included NTT Do Co Mo, China Telecom, Alitalia and Argentaria.