Strategic advisory and exploratory development for frontier projects in space and orbital environments
Advisor and Executive Producer - Diriyah Biennale Foundation | Photo: Islamic Arts Biennale 2025, © Marco Cappelletti
Executive Producer of Her Majesty The Queen's Platinum Jubilee Celebration for HPower | Photo © Steve Parsons/PA - courtesy of HPower
Event Director of The Tour de France / Le Grand Départ in London | Photo © Graham Watson
Executive Producer of Dubai Parks and Resorts grand opening | Photo courtesy of Action Impact
I advise and lead work with governments, world leaders, brands and cultural organisations internationally on their most ambitious live events, cultural and creative ventures – particularly those without precedent, playbook or room for public failure.
My background is leading major international cultural, brand, sporting and state events at the highest level, across the arts, sport, marketing and architecture sectors. I am known for bringing structure to ambiguity, aligning vision with strategy and reality, and offering calm, rigorous counsel when the margin for error is zero.
My work ranges from the pioneering Contemporary and Islamic Arts Biennales in Saudi Arabia to the Tour de France’s visit to the UK in 2007, both without precedent or template at the time.
I have also helped shape the placemaking and redevelopment of King’s Cross in London, led the delivery of one of the largest NATO summits ever staged, produced Her Majesty Queen Elizabeth II’s Platinum Jubilee celebrations, and opened the largest theme park in the UAE.
Beyond this, I increasingly advise on ventures that extend outside traditional cultural frameworks – including projects exploring activity in space.
I also speak internationally, mentor senior leaders, and authored a bestselling book on conceiving, creating and delivering major cultural projects.
All of this informs and continues to evolve the work I enjoy and services I offer.
Services.
Strategic and Advisory:
- Strategic advisor to boards and executive teams.
- Structuring complex creative and cultural ventures.
- Navigating risk, reputation and multi-stakeholder diplomacy.
- Charting ventures where there is no map, template or precedent.
Creative and Cultural Leadership:
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Vision alignment and research-led development.
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Creative, design and content direction and development.
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Converting ambiguity and ambition into feasible, tangible ventures.
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Executive producer for marketing, sports, government, and arts ventures.
Project Leadership and Governance:
- Developing fit-for-purpose procurement and governance models.
- Commercial, technical and operational insight and direction.
- Designing RFPs, tenders and competitions that balance governance with creative ambition and reality.
- Dispute resolution, crisis recovery and operational assurance.
Development and Growth:
- Safety net and support for ambitious leaders, creatives, and organisations.
- Enabling new models, formats and ventures with long term impact.
- Advising on and directing bids, grants, tenders and funding application.
- Senior leadership mentoring and development.
Selected Work.
These examples represent a small selection of my work across cultural, marketing, media and sports sectors globally.
The Facts Of Live.
The Facts Of Live is my bestselling book distilling decades of experience across live events, exhibitions and experiential work.
If you’re in the sport, entertainment, arts, marketing, communication, government or not-for-profit business, creating the most value and impact with a live event, pavilion or exhibition starts at the beginning – with its genesis and the foundations that underpin it – The Facts Of Live.
More Work.
A broader selection of work and experience across cultural, marketing, media, architecture and sport sectors internationally.
