ADIPEC Opening Ceremony
In 2019 I served as Executive Producer with Action Impact for the Opening Ceremony of ADIPEC in Abu Dhabi – one of the world’s largest energy conferences.
The ceremony featured a keynote address by Sultan Ahmed Al Jaber, CEO of ADNOC, alongside global industry leaders including Condoleezza Rice.
The stage design centred on a fully automated LED system, with large-format screens moving in choreographed sequences to support a narrative exploring the future of energy and data. At the time, it represented the largest deployment of LED technology for an event in Abu Dhabi and involved considerable research and development.
Delivered within a politically and commercially sensitive environment, the production required the integration of advanced stage automation, disciplined storytelling and careful stakeholder management – resulting in a measured and high-impact opening to a globally significant industry gathering.
Photo courtesy of Action Impact.
Samsung Mysterious Symbols
Serving George P. Johnson and their client Samsung Electronics, I served as Executive Producer on a confidential marketing campaign forming part of a global, multi-platform product launch.
Inspired by a fantasy sci-fi football narrative, the campaign followed elite players attempting to defend the world from an alien invasion – blending sport, spectacle and cinematic storytelling.
In the early phase, enigmatic symbols appeared across multiple cities and media channels with no overt brand attribution, building intrigue and anticipation.
The reveal unfolded overnight: oversized “football meteorites,” marked with the same enigmatic symbols, appeared embedded in a football pitch in East London. At the same time, the symbols dominated digital screens in Times Square, New York, and were projected onto Sugarloaf Mountain in Rio de Janeiro.
The synchronised activation created immediate international impact, culminating in the public unveiling of Samsung’s new device to a primed global audience.
Photo courtesy of George P. Johnson.
Rolls-Royce Experience Centre Development
I was invited by 2Heads to lead early-stage concept development for potential experience environments for Rolls-Royce’s aerospace division.
The work explored how one of the world’s most advanced engineering organisations might translate complex technological innovation, industrial heritage and future-facing research into a coherent experiential setting.
Operating at concept level, the brief required alignment between corporate strategy, highly specialised customer audiences and long-term brand positioning within a rapidly evolving aerospace landscape.
The focus was on distilling precision, performance, innovation and engineering excellence into environments capable of communicating credibility at global scale.
Fiat 500 Launch
Whilst Managing Director of Innovision, I served as Executive Producer for the launch of the Fiat 500 at the London Eye.
The brief was to reintroduce an iconic car through an equally iconic London landmark.
The evening combined a live concert featuring Mika and The Feeling with a globally broadcast brand event hosting hundreds of VIP guests.
In a defining moment, the new Fiat 500 was elevated within one of the Eye’s capsules to the top of the wheel, overlooking the London skyline.
Additional capsules were converted into live broadcast studios, enabling international media partners to share the launch with audiences worldwide.
Events in Space
It was inevitable. Events, marketing and tourism are beginning to extend beyond Earth.
Weightless performances have already happened. Media stunts too. Now brands are exploring what meaningful presence in space might look like – beyond spectacle.
Most of these conversations are confidential. But I’m increasingly asked to help translate ambition into something real – concepts that are creatively compelling, technically viable and commercially grounded.
If you’re considering activity off-planet, let’s talk. I can still (for now) be found on Earth.