Royal Edinburgh Military Tattoo
The Royal Edinburgh Military Tattoo is one of the United Kingdom’s most internationally recognised cultural events – a globally televised spectacle combining military precision, music and state-level ceremony.
I was appointed to work with the Tattoo its senior stakeholders and partners to explore and lead the creative development of new formats suitable for potential international presentation.
Extending a nationally symbolic institution into overseas environments required careful consideration of cultural diplomacy, host-nation sensitivities and the preservation of artistic and cultural integrity.
The work operated at the intersection of creativity, protocol and international partnership.
Photo: xlibber, CC BY 2.0, via Wikimedia Commons
Dubai Parks and Resorts Grand Opening
In 2016 I served as Executive Producer at Action Impact for the Grand Opening of Dubai Parks and Resorts – then the largest theme park destination in the Middle East.
The brief – create a single, coherent opening experience spanning multiple global IPs, international stakeholders and senior government leadership.
We constructed a purpose-built theatre floating on the resort’s central lake and delivered a live production integrating film, music, character performance and emerging technology.
Opened by His Highness Sheikh Mohammed bin Rashid Al Maktoum, the event featured a live performance by Academy Award-winning composer Alan Menken and incorporated the first large-scale drone show staged in the region.
With a cast including Shrek, The Smurfs and Legoland characters, it was a high-profile, technically complex and politically visible launch – designed to promote the UAE as a global entertainment destination. A full integrated multi-intellectual property spectacle under head-of-state visibility.
Photo courtesy of Action Impact.
Photo courtesy of Action Impact.
Photo courtesy of Action Impact.
Photo courtesy of Action Impact.
Photo courtesy of Action Impact.
Photo courtesy of Action Impact.
