Fiat 500 Launch

Whilst Managing Director of Innovision, I served as Executive Producer for the launch of the Fiat 500 at the London Eye.

The brief was to reintroduce an iconic car through an equally iconic London landmark.

The evening combined a live concert featuring Mika and The Feeling with a globally broadcast brand event hosting hundreds of VIP guests.

In a defining moment, the new Fiat 500 was elevated within one of the Eye’s capsules to the top of the wheel, overlooking the London skyline.

Additional capsules were converted into live broadcast studios, enabling international media partners to share the launch with audiences worldwide.